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Cart Abandonment Revenue Calculator

Calculate how much revenue you're losing to abandoned carts every month. See the exact dollar impact and what you'd recover with different strategies.

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Average is ~70% desktop, ~85% mobile

$
Monthly Revenue Lost to Abandoned Carts
$238,000
$2,856,000 per year
Carts Created
4,000
Abandoned
2,800
Completed
1,200
Current Revenue
$102,000

Recovery Strategies

Email recovery (1 hour)Send first email within 1 hour of abandonment
+$23,800/mo
10%
Email + SMS comboEmail at 1 hour, SMS at 4 hours
+$42,840/mo
18%
Email + retargeting adsRecovery email plus Facebook/Google retargeting
+$35,700/mo
15%
Full recovery stackEmail + SMS + retargeting + exit-intent popup
+$59,500/mo
25%

This calculation is automated by

Polar Bear

See how it works

Watch what happens before they abandon

Arktis session recordings show you exactly what visitors do before abandoning their cart: did they see a high shipping cost? Get confused by checkout? Fail to find a discount code? Fix the cause, not just the symptom.

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Understanding Why Carts Get Abandoned

Not all abandoned carts are truly "abandoned." About 35% of cart abandonment is simply browsing behavior: people saving items for later, comparing prices, or checking shipping costs. The remaining 65% is friction-driven abandonment that you can fix. The key is knowing which is which.

The Mobile Abandonment Problem

Mobile cart abandonment is around 85%, compared to 70% on desktop. This is often because checkout forms are harder to fill on small screens, payment options are limited, or the mobile experience is simply slower. If your traffic is predominantly mobile (common for social-media-driven brands), optimizing the mobile checkout experience has an outsized impact.

Frequently Asked Questions

What is the average cart abandonment rate?

The average e-commerce cart abandonment rate is approximately 70%. This means 7 out of 10 shoppers who add items to their cart leave without purchasing. Mobile abandonment rates are even higher, around 85%.

Why do shoppers abandon carts?

The top reasons are: unexpected shipping costs (48%), required account creation (24%), complicated checkout process (18%), security concerns (17%), and slow delivery times (16%). Session recordings reveal the specific friction points on your site.

How do I reduce cart abandonment?

Show shipping costs early, offer guest checkout, simplify the checkout to fewer steps, display trust badges, offer multiple payment options, and send cart recovery emails. Understanding WHY users abandon (through session recordings) is the first step.

What is a good cart recovery rate?

A good email cart recovery rate is 5-15% of abandoned carts. With a multi-channel approach (email + SMS + retargeting), recovery rates can reach 15-25%. Even recovering 10% can add significant revenue.

How quickly should I send recovery emails?

The first email should go within 1 hour of abandonment. Studies show emails sent within 1 hour have the highest conversion rate (over 20% higher than emails sent after 24 hours). A typical sequence is 1 hour, 24 hours, and 72 hours.

Can Arktis help with cart abandonment?

Yes. Arktis session recordings show you exactly what users do before abandoning their cart. You can watch the entire session: which products they viewed, where they hesitated, and what made them leave. This tells you what to fix.

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