Free Tools

Calculators and utilities for e-commerce marketers. No signup required.

Detect the technologies, analytics tools, ad pixels, and frameworks powering any website. Performance scores and security audit included.

See how first-touch, last-touch, linear, time-decay, and position-based models allocate credit differently across your marketing channels.

Calculate your Return on Ad Spend per channel and see it against your own break-even ROAS, worked out from your margin.

Calculate your Customer Acquisition Cost per channel. See your blended CAC and compare against industry benchmarks.

Calculate your Customer Lifetime Value with e-commerce specific inputs. Factor in AOV, purchase frequency, and retention rates.

Generate UTM-tagged campaign URLs with best-practice naming conventions. Includes bulk mode and QR code generation.

Calculate your conversion rate and see how you compare against 2026 industry benchmarks by vertical.

Calculate how much revenue you're losing to abandoned carts and how much you could recover.

Calculate your LTV:CAC ratio on margin, not revenue, and your CAC payback period over the LTV window you choose.

Estimate your Facebook Ads costs, clicks, and conversions. Includes 2026 CPC and CPM benchmarks by industry.

Calculate the total cost of your current analytics tools. See how much you could save by consolidating.

Stop calculating manually

Arktis calculates ROAS, CAC, LTV, attribution, and conversion rates automatically from your real visitor data. One script, all the metrics.