Facebook Ads Cost Calculator
Estimate your Facebook Ads performance based on 2026 industry benchmarks. Adjust for campaign objective and account maturity to get more realistic estimates.
3-12 months. Pixel has data, costs are at industry average.
At a $2,000/month budget in Fashion & Apparel with a established account running conversions campaigns, you can expect approximately 109 conversions generating $7,085 in revenue. That's a strong estimated ROAS.
These are estimates based on industry averages. Actual results depend heavily on creative quality, audience targeting, and landing page experience.
This calculation is automated by
Polar Bear
See your real Facebook Ads performance
Arktis connects to your Facebook Ads account and tracks actual conversions on your site, not Facebook's modeled estimates. See real ROAS per campaign, per ad set, per ad, updated daily.
Start 7-day free trialWhy Facebook's Reported ROAS Is Wrong
Facebook uses view-through and click-through attribution windows to claim credit for conversions. If someone sees your ad and buys within 7 days (even if they came through Google), Facebook claims that conversion. This means Facebook's reported ROAS is typically 30-60% higher than reality. The only way to know your true ROAS is independent tracking.
Account Maturity Matters More Than Budget
New Facebook ad accounts pay a significant premium because the algorithm has no data to optimize with. After 50+ conversions, Facebook's machine learning kicks in and costs typically drop 20-40%. This is why starting with conversion-optimized campaigns on a smaller audience often beats broad campaigns on a large budget in the first few months.
Frequently Asked Questions
How much do Facebook Ads cost?
Facebook Ads costs vary significantly by industry. The average CPC ranges from $0.42 (food & beverage) to $1.72 (B2B/SaaS). CPM ranges from $6.85 to $13.45. Your actual costs depend on targeting, ad quality, competition, and time of year.
What is a good CPC on Facebook?
A good CPC depends on your industry and conversion rate. For e-commerce, $0.30-$1.00 is typical. What matters more than CPC is your overall ROAS - some high-CPC campaigns convert at higher rates and are more profitable.
Why are my costs higher than these estimates?
These estimates assume average performance. Costs are higher with new accounts (no pixel data yet), narrow targeting, competitive audiences, or low-quality creative. They're lower with strong pixel data, broad targeting with good creative, and high-engagement ads.
How much should I spend on Facebook Ads?
Start with a budget that allows at least 50 conversions per week per ad set (Facebook's recommendation for optimized delivery). For most e-commerce stores, this means at least $500-$2,000/month to start.
Are these estimates accurate?
These are directional estimates based on 2026 industry averages, adjusted for your campaign objective and account maturity. Actual results can vary 50-200% based on creative quality, audience targeting, landing page experience, and competition.
How does Arktis improve Facebook Ads performance?
Arktis connects directly to your Facebook Ads account and tracks actual conversions (not Facebook's modeled conversions). You see real ROAS per campaign, ad set, and ad - with multi-touch attribution that shows how Facebook works with your other channels.
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