Heap Pricing 2026: Free Tier, Paid Plans and Real Costs

Heap pricing has one published number: zero, for up to 10,000 monthly sessions. Every paid plan above it is either estimated after you install the tracking snippet or quoted by sales, and Heap is now part of Contentsquare, which sells an overlapping product on its own pricing page. This guide sets out what heap.io/pricing shows as of 24 September 2026, which features are add-ons, what the only public contract data says buyers pay, and what that means for an online store.

The short answer: Heap for retroactive product analytics, Arktis for stores

Heap is free for up to 10,000 monthly sessions with six months of data history. Growth, Pro and Premier have no published price: Growth is estimated after you install the snippet, and Pro and Premier are custom session pricing through sales. The only public benchmark is Vendr's, which puts the median Heap contract at $41,220 a year. For a product team that wants every click captured automatically and the freedom to define events after the fact, Heap is a strong choice.

For an online store, Arktis is the clear winner. Its prices are published, $49, $149 and $349 a month with a 7-day free trial on Growth, and it answers the store's first question directly: which source and campaign your orders came from and what it costs to acquire a customer on each ad platform, and it lets you watch the session recordings of visitors who converted, filtered by source, for visitors who consented. On Heap, session replay is an add-on available only on the custom-priced Pro and Premier plans.

Key takeaways

Heap has four plans. Free covers 10,000 monthly sessions, core charts, funnels, journeys, retention and six months of history. Growth adds unlimited users and reports, CSV exports, Contentsquare's Sense AI assistant and twelve months of history, at a price Heap estimates once you install it. Pro and Premier are custom session pricing and are the only plans where heatmaps, session replay and error analysis can be bought, as add-ons. Going over your session limit does not drop data, but you must upgrade before you can view it again. Vendr's February 2026 figures put the median contract at $41,220 a year, with a range of $13,000 to $154,798.

What each Heap plan includes

The free tier is genuinely useful. It includes autocapture, funnels, journeys, retention charts and the influence report, which is Heap's attribution analysis, and even single sign-on. What it does not include is replay of any kind, and it caps history at six months.

Growth is the awkward middle. The pricing page asks you to sign up and install the free snippet to get an estimate, so the price is not public, but it is at least self-serve. Beyond Growth, everything goes through sales.

What is an add-on

The add-ons are where Heap's bill grows, and the pricing page is clear about which tier can buy which. Experience Analytics, the bundle of session replay, error analysis and heatmaps, is an add-on for Pro and Premier only. Heap Connect, which syncs Heap data to your data warehouse, is an add-on for Pro and included with Premier. Heap Activate, for sending Heap data to customer engagement tools, follows the same pattern. Data History extends analysis to three years and is an add-on on Pro and Premier. Pro includes two or three project environments, depending on which part of the page you read, with the option to add more, and Premier includes unlimited projects.

None of these add-ons has a published price. For a store that wants to watch what a buyer did before purchasing, the implication is simple: there is no way to get replay on a heap.io plan without first moving to a custom-priced plan and then paying for an add-on on top.

How sessions are counted, and what happens at the limit

Heap meters on sessions. Its pricing page defines a web session as a period of activity that ends after 30 minutes of pageview inactivity, and a mobile session as ending after 5 minutes of inactivity. A visitor who comes back after lunch is a second session.

Going over is handled gently on collection and firmly on access. Heap says it will not drop or throttle your data when you exceed your monthly limit. You receive an email asking you to upgrade, and you need to upgrade before you can view your data again. That protects the data, but it means a traffic spike can lock you out of your reports until the contract changes.

What buyers actually pay

With no list price above zero, the only public evidence is contract data. Vendr's Heap page, last updated February 2026, says the median buyer pays $41,220 a year, a figure its header labels as the average contract value, and cites data from 191 purchases, although the same page counts 136 deals handled. Contracts range from $13,000 to $154,798, with buyers saving 21 percent on average. Read as a median, as the body text puts it, half of the purchases Vendr has seen were cheaper and half were more expensive.

Two cautions apply. Vendr's figures come from purchases made through its own platform, so they may not reflect what a small store would be quoted. And Vendr's own guide describes Heap's cost drivers in terms of monthly tracked users, while heap.io prices on sessions, so treat its tier commentary as a guide to negotiation rather than a rate card.

Heap and Contentsquare

Contentsquare agreed to acquire Heap in September 2023 and completed the deal on 7 December 2023. Contentsquare's own Heap page says Heap's capabilities are now integrated in its Product Analytics product, and that Heap tools, plans and accounts still work as usual.

That leaves two overlapping price lists. Contentsquare's pricing page sells Product Analytics on Free, Growth, Pro and Enterprise plans, all through a sales conversation, with a free tier of up to 10,000 monthly sessions and seven months of data access, and a banner saying Product Analytics will be a separate application for the next few months. The limits do not match heap.io's exactly, so if you are buying, ask which product and which contract you are signing.

What reviewers say

Capterra rates Heap 4.5 out of 5 from 42 reviews, with ease of use at 4.2 and customer service at 4.3. The praise centres on autocapture and retroactive analysis. The complaints centre on cost once usage grows beyond the free tier and on the technical knowledge needed to configure it well.

Where Heap is the better choice

Heap's core idea is still its strongest. Heap automatically captures views, clicks, form fills and more from the moment the snippet is installed, and its documentation notes that autocaptured data is retroactive, so an event you define today has history back to installation. For a product team that does not know yet which interactions will matter, that is a real advantage, and nothing in Arktis matches it.

Heap also does attribution of its own. Its influence report credits conversions and revenue to touchpoints under last-touch, first-touch, linear, time-decay and position-based models, the same five model types Arktis offers, and it is on every plan including free. If your touchpoints are in-product behaviours rather than ad clicks, Heap's version is built for that.

Where Arktis fits

Arktis is the product we build, so weigh this accordingly. It is not a product analytics platform: there is no retroactive event definition, no cohort exploration across a software product, no feature flags and no experimentation.

What it does is built around the ad click. It captures gclid, gbraid, wbraid, fbclid, msclkid, ttclid and other click identifiers plus UTM parameters on landing, holds them against the visitor across sessions, matches Shopify orders to the visitor on email or on the landing URL's UTM tags against a recent session and Stripe customers through a four-pass waterfall, and counts conversions per UTM campaign and per ad platform from matched orders, and compares first-touch, last-touch, linear, time-decay and position-based credit per ad platform. Meta Ads spend syncs per campaign through a direct connection; Google, TikTok and other spend is entered by hand per platform and period. Session recordings are included from Growth, buffered in the browser and discarded unless the visitor consents, and data is hosted in the EU by default.

Pricing is published on monthly tracked visitors: $49 for up to 50,000, $149 for up to 250,000 with recordings and custom attribution models, $349 unlimited with API access and raw export. To see it on your own traffic, start the 7-day Growth trial, or read the tiers on the pricing page. Amplitude alternatives compares Heap with the other product analytics tools, Mixpanel pricing covers a rival that publishes a per-event rate, and e-commerce attribution software covers the store side.

Sources

Heap pricing page, plans, data history, add-ons, session definition and over-limit policy, accessed 24 September 2026

Vendr: Heap pricing, median $41,220 a year, range, deal counts and average savings, last updated February 2026

Contentsquare pricing page, Product Analytics plans and limits, accessed 24 September 2026

Contentsquare: Heap's next chapter, integration into Product Analytics and continuity of Heap plans, accessed 24 September 2026

Contentsquare: completes acquisition of Heap, published 7 December 2023

Heap help centre: autocaptured data, retroactive autocapture, accessed 24 September 2026

Heap help centre: influence analysis, the five attribution models and revenue credit, accessed 24 September 2026

Capterra: Heap reviews, 4.5 out of 5 from 42 reviews, accessed 24 September 2026