Plausible Pricing 2026: Every Plan, Tier and Limit

Plausible pricing is one of the easiest in analytics to read: three self-serve plans, eight traffic tiers, a price on every one of them and a 30-day trial without a card. The details that decide your bill sit one level down, in what counts as a pageview, which features only the Business plan has, and what happens when a campaign pushes you over your tier. This guide covers the prices on plausible.io as of 24 September 2026 and what they mean for an online store.

The short answer: Plausible for simple traffic analytics, Arktis for stores

Plausible costs $9, $14 or $19 a month at the smallest tier of 10,000 monthly pageviews, on the Starter, Growth and Business plans, rising to $169, $254 and $339 a month at 10 million. Yearly billing costs ten times the monthly price, so two months are free. For a simple, privacy-friendly traffic dashboard that needs no cookies, it is the better choice and it is cheap.

For an online store that needs to know which source and campaign its orders came from, Arktis is the clear winner. Plausible deliberately cannot recognise a visitor from one day to the next, so an ad click on Monday and a purchase on Thursday are not connected. Arktis holds the click identifier against the visitor across sessions, matches orders back to the visit and the ad click or campaign that brought the visitor, where it can, counts conversions per UTM campaign and per ad platform, and lets you watch the session recordings of visitors who converted, filtered by source, for visitors who consented. It costs $49, $149 or $349 a month, published, with a 7-day free trial on Growth.

Prices are per month on monthly billing. On yearly billing each figure is multiplied by ten, so Business at 100,000 pageviews is $390 a year instead of $468. Browsing from Sweden, the page shows these prices in US dollars.

Key takeaways

All four plans share the same pageview tiers; what changes is sites, team members, retention and features. Starter covers one site with three years of data retention. Growth adds up to three sites and three team members plus sharing. Business adds up to ten sites and ten team members, five years of retention, funnels, user journeys, e-commerce revenue attribution, custom properties and the Stats API. Enterprise is quoted and adds single sign-on, a managed proxy and raw data exports. Custom events count towards your pageview allowance, one month over your tier costs nothing, and the self-hosted Community Edition is free but leaves out funnels and revenue goals.

What each plan includes

For a store, the table has one practical consequence: the features you would buy Plausible for, revenue by source and funnels through checkout, are Business features. Plausible's own documentation says so, and it describes Growth as the plan for multiple sites, sharing dashboards with clients or inviting team members. Budget from the Business column.

What counts as a pageview

Plausible bills on the total of pageviews and custom events across all the sites in a team. Custom events include outbound link clicks, file downloads, form submissions, 404 error tracking and anything you track manually, so an add-to-cart event or a purchase event uses allowance just as a pageview does. Adding a pageview goal does not.

That makes the estimate straightforward. Take a store with 40,000 monthly visitors viewing four pages each, plus 10,000 tracked cart and purchase events: that is 170,000 billable events, which falls in the 200,000 tier. On Business that is $59 a month, or $590 a year.

What happens when you go over

This is a forgiving overage policy, and it is spelled out in the documentation. Plausible's documentation says you will never be charged extra for an occasional traffic spike, and a single month over your limit requires no action at all. If you exceed your tier for two consecutive months, you are asked to upgrade, and the upgrade is pro-rated.

If you do not upgrade within a week of that notice, your dashboards are locked until usage falls back or you move up a tier. Your stats keep being collected while the dashboard is locked, so no data is lost, but you cannot see it. The policy is the same on monthly and yearly billing, so paying for a year in advance does not fix your allowance for the year.

Trial, discounts and payment

Every plan starts with a 30-day free trial that needs no credit card, and during the trial you get every Business feature and limit. Plausible has no free plan on its hosted service. There is a 15 percent discount for nonprofits, educational institutions and open-source projects, on Business plans with annual billing only. Payments run through Paddle and accept cards, PayPal, Apple Pay and Google Pay.

The self-hosted Community Edition

Plausible Community Edition is free and open source under the AGPLv3 licence, and you run it on your own server. It is not the same product as the cloud service. Plausible states that marketing funnels, user journeys, e-commerce revenue goals, single sign-on and the Sites API are not available in it, and neither is the Data Studio connector. It is a long-term release published twice a year, so new features arrive late, and support is community only. You also take on installation, upgrades, backups, security and uptime yourself.

For a store, that means the two features you would most want, funnels and revenue by source, are the two you do not get for free.

How Plausible measures revenue, and where it stops

On Business, you can assign a monetary value to a custom event such as a purchase and see total and average revenue broken down by referral source, UTM campaign, entry page, country or device. Plausible excludes payment processors such as PayPal and Stripe as referrers, so revenue stays with the source that started the session.

The limit is by design. Plausible uses no cookies and no persistent identifiers. Its data policy explains that it counts unique visitors with a daily identifier built from a salt that is rotated and deleted every 24 hours, and says this prevents tracking users across days. Revenue is attributed to the source that started the session. A shopper who clicks a Meta ad, leaves, and returns two days later from a Google search to buy is credited to the search.

Plausible's plans do not list an ad spend import or cost per customer reporting. Its documentation points to the Data Studio connector, a Business feature, as the way to blend Plausible data with other sources such as ad spend.

Where Plausible is the better choice

Plausible wins on several things that matter. It is inexpensive: Starter begins at $9 a month, and $39 a month on Business covers 100,000 pageviews with revenue and funnels. It sets no cookies and stores no persistent identifiers, which Plausible says removes the need for a cookie banner. It keeps three to five years of data, where Arktis plans list 7, 30 or 90 days of data retention by tier. It is open source with a self-hosted edition, made and hosted in the EU, and independent: the company describes itself as a self-funded team of ten with over 21,000 paying customers. If your question is how much traffic you get and where it comes from, Plausible answers it well.

Where Arktis fits

Arktis is the product we build, so weigh this accordingly. It is not free, and it is not a lighter or more private version of Plausible. It exists to answer the question Plausible is designed not to: which source and campaign this order came from, and what it costs to acquire a customer on each ad platform.

It captures ad click identifiers on landing, including gclid, fbclid, msclkid and ttclid, plus UTM parameters, holds them against the visitor across sessions, matches Shopify orders to the visitor on email or on the landing URL's UTM tags against a recent session, and counts conversions per UTM campaign and per ad platform from matched orders, and compares first-touch, last-touch, linear, time-decay and position-based credit per ad platform. Meta Ads spend syncs per campaign through a direct connection; Google click identifiers are captured, and Google, TikTok and other spend is entered by hand per platform and period. Session recordings are included from Growth, buffered in the browser and discarded unless the visitor consents, and data is hosted in the EU by default.

Pricing is on monthly tracked visitors: $49 up to 50,000, $149 up to 250,000 with recordings and custom attribution models, $349 unlimited with API access and raw export. To see attribution on your own traffic, start the 7-day Growth trial, or compare tiers on the pricing page. Google Analytics alternatives compares Plausible with the wider field, cookieless tracking solutions explains the privacy trade-offs, and the analytics cost calculator models your own numbers.

Sources

Plausible pricing, plan cards, pageview tiers, monthly prices and the ten-times yearly multiplier read from the live page, accessed 24 September 2026

Plausible docs: pricing and subscription plans, billable usage, overage policy, trial, discounts and Enterprise-only features, last updated 18 September 2026

Plausible docs: billing FAQ, payment methods and Paddle, accessed 24 September 2026

Plausible docs: e-commerce revenue and attribution tracking, Business plan requirement and session-based source attribution, accessed 24 September 2026

Plausible: self-hosted Community Edition, licence, release schedule and excluded features, accessed 24 September 2026

Plausible data policy, daily salt rotation and no cross-day tracking, accessed 24 September 2026