Yes for most teams. PostHog says about 97 percent of its companies stay on the Free plan, which includes the full monthly allowances, one project and one year of data retention, with session recordings kept for 30 days. Adding a card unlocks Pay-as-you-go with unlimited usage, six projects and seven-year retention, and the free allowances still apply every month.

Is PostHog better than Google Analytics?

For product teams, usually yes: PostHog captures every event, records sessions, runs experiments and lets you query raw data, none of which GA4 does. For an online store measuring ad spend, neither is a full answer. GA4 imports Google Ads cost only, and PostHog's marketing analytics is a beta without attribution models or click ID matching. A dedicated attribution tool such as Arktis covers that gap with switchable models and CAC and ROAS per campaign.

What does PostHog session replay cost?

The first 5,000 web recordings a month are free. After that, recordings cost $0.005 each up to 15,000, $0.0035 up to 50,000, $0.002 up to 150,000, $0.0017 up to 500,000 and $0.0015 beyond. Mobile recordings have 2,500 free and cost about double. Recordings are kept for 30 days on the Free plan, 90 days on Pay-as-you-go, one year on Boost and Scale, and five years on Enterprise.

Is there a cheaper alternative to PostHog for e-commerce?

For stores, Arktis is usually cheaper and more predictable because it prices on monthly tracked visitors instead of events and recordings. It is free for 1,000 visitors, $49 a month for up to 50,000 with multi-touch attribution, $149 for up to 250,000 with session recordings and custom models, and $349 for unlimited visitors. It also does what PostHog leaves to betas: click ID capture, Shopify and Stripe order matching, and CAC and ROAS per campaign.

PostHog Pricing in 2026: Free Tier, Real Costs, Alternatives

Q: How much does PostHog cost?

PostHog is free up to 1 million product analytics events, 5,000 web session recordings, 1 million feature flag requests, 100,000 exceptions and 1,500 survey responses a month. Above that you pay per unit: events from $0.00005 each falling to $0.000009 at scale, web recordings from $0.005 each falling to $0.0015. Optional platform packages cost $250 a month for Boost, $750 for Scale, and a custom price for Enterprise. A store with 100,000 monthly visitors typically pays around $135 a month for events and recordings.

PostHog pricing in 2026: the free tier, per-event and per-recording rates, the Boost, Scale and Enterprise packages, and what a store really pays.

PostHog pricing is usage-based: every product meters its own unit, every unit has a free monthly allowance, and you pay per unit above it with volume discounts that kick in automatically. That makes PostHog free for a surprising number of teams and hard to predict for the rest. This guide lays out the September 2026 prices for the products an online store actually uses, works two realistic store bills, and shows where a flat-priced alternative such as Arktis comes out cheaper. Prices were checked on PostHog's pricing pages on 9 September 2026; PostHog changes them often, so treat this as a snapshot with a date on it.

The short answer: PostHog for software teams, Arktis for stores

PostHog is the better choice for a software product team that stays under the free allowances or needs feature flags, experiments and error tracking next to its analytics. For an e-commerce store, Arktis is the better choice. It prices on monthly visitors instead of events and recordings, so the bill stays flat through a launch; it includes session recordings from $149 a month for up to 250,000 visitors; and it does the ad attribution PostHog leaves to an opt-in beta, capturing fbclid and gclid, matching Shopify and Stripe orders, and reporting CAC and ROAS per campaign with switchable models. At 100,000 monthly visitors PostHog costs about $135 a month for events and recordings and Arktis $149 with attribution included; at 500,000 visitors PostHog costs about $666 and Arktis $349.

Store size	PostHog, events plus recordings	Arktis
Up to 1,000 visitors a month	Free	Free
40,000 visitors, 1 million events, 8,000 recordings	About $15	$49, or $149 with recordings
100,000 visitors, 2.5 million events, 20,000 recordings	About $135	$149 with recordings and attribution
500,000 visitors, 12 million events, 100,000 recordings	About $666, $916 with Boost	$349

Key takeaways

For an online store, Arktis is the better choice: flat visitor-based pricing, session recordings included from $149 a month, and the ad attribution PostHog leaves to a beta. PostHog is the better choice for software teams under its free allowances. PostHog has two plans, Free and Pay-as-you-go, plus three optional platform packages. The Free plan gives 1 million product analytics events, 5,000 web session recordings, 1 million feature flag requests, 100,000 error-tracking exceptions and 1,500 survey responses every month, with one project and one year of data retention. Pay-as-you-go keeps the same free allowances, charges per unit above them, and adds six projects, seven years of retention and email support. Events cost $0.00005 each from 1 to 2 million and fall to $0.000009 above 250 million; web recordings cost $0.005 each from 5,000 to 15,000 and fall to $0.0015 above 500,000. The Boost package is $250 a month, Scale is $750, and Enterprise is quoted. For an e-commerce store, the practical comparison is that a shop with 100,000 monthly visitors pays PostHog roughly $135 a month for events and recordings before any package, and would pay Arktis a flat $149 for the same traffic with attribution and recordings included, or $49 without recordings.

How PostHog pricing works

Every PostHog product is billed separately on its own unit. Product analytics bills per event, session replay per recording, feature flags per request, error tracking per exception, surveys per response, the data warehouse per row, and PostHog AI per credit. Each unit has a monthly free allowance that resets on the first of the month and applies whether or not you have a card on file. Above the allowance, the price per unit steps down as your volume rises, and you can set a billing limit per product so a launch spike cannot produce a surprise invoice.

There are two plans. Free is exactly the allowances with one project and one year of data retention. Pay-as-you-go is unlocked by adding a card: usage becomes unlimited, projects go from one to six, retention goes from one year to seven, and you get email support, or a shared Slack channel once you spend more than $2,000 a month. PostHog says about 97 percent of its companies use the Free plan, which is a fair description of who the product is optimised for.

The free tier in 2026

Product	Free every month	Unit
Product analytics	1,000,000	events
Session replay, web	5,000	recordings
Session replay, mobile	2,500	recordings
Feature flags and experiments	1,000,000	requests
Error tracking	100,000	exceptions
Surveys	1,500	responses
Data warehouse	1,000,000 plus free historical	rows
Data pipelines	10,000 events and 1,000,000 rows	events and rows
AI observability	100,000	events
PostHog AI	500, worth $5	credits

The allowance is the same on Free and Pay-as-you-go. What changes with a card is what happens above it, plus projects, retention and support. Session replay retention is the exception worth knowing: recordings are kept for 30 days on Free and 90 days on Pay-as-you-go, and only the Boost, Scale and Enterprise packages extend that to one year or five.

Per-unit prices above the free tier

Product analytics events are the line most stores will see first. From 1 to 2 million events a month the price is $0.00005 per event, which is $50 for the first paid million. From 2 to 15 million it is $0.0000343, from 15 to 50 million $0.0000295, from 50 to 100 million $0.0000218, from 100 to 250 million $0.000015, and above 250 million $0.000009. Each band applies only to the events inside it, so a 3 million event month costs $50 for the second million plus $34.30 for the third.

Web session recordings cost $0.005 each from 5,000 to 15,000 a month, $0.0035 from 15,000 to 50,000, $0.002 from 50,000 to 150,000, $0.0017 from 150,000 to 500,000, and $0.0015 above that. Mobile recordings are priced at about double, from $0.01 down to $0.003, with their own 2,500 free. PostHog cut these prices and published the reasoning in a post titled "We've decided to make less money", which is still the clearest explanation of how the company thinks about pricing.

Feature flags, error tracking, surveys and the warehouse follow the same pattern with their own bands. A store that only uses analytics and replay can ignore them, but a team that also ships flags at scale should model the request volume, because every flag evaluation is a billable request once the free million is gone.

The Boost, Scale and Enterprise packages

Platform packages sit on top of the usage bill and buy organisation features rather than volume. Boost is $250 a month and adds unlimited projects, white labeling, a HIPAA agreement, SSO enforcement, collaboration features, seven-day activity logs, ten real-time alerts and twelve months of session replay retention. Scale is $750 a month and adds priority support with an eight-hour target response, SAML SSO, two-month activity logs, twenty alerts and an approvals workflow. Enterprise is custom priced, with third-party guides citing around $2,000 a month, and adds role-based access control, a dedicated account manager, five-year activity logs and replay retention, SCIM and a custom agreement. None of these are needed to use the products; they are needed when security or compliance asks for them.

What an e-commerce store really pays

The free tier is generous in events and stingy in recordings, and stores generate a lot of recordings. Two worked examples, assuming a typical 25 events per session and one recording per session.

A store with 100,000 visitors and 20,000 recorded sessions a month generates about 2.5 million events. Events cost $50 for the second million and about $17 for the next half million, so $67. Recordings cost $50 for the 10,000 between 5,000 and 15,000 and $17.50 for the next 5,000, so $67.50. The monthly bill is about $135 before any package, with recordings kept for 90 days.

A store with 500,000 visitors and 100,000 recorded sessions generates about 12 million events. Events cost $50 plus about $343 for the 10 million in the second band, so $393. Recordings cost $50, then $122.50 for 35,000 in the second band, then $100 for 50,000 in the third, so $272.50. The bill is about $666 a month, and $916 with Boost if the team needs SSO or longer retention.

Two things push real bills above these figures. Recording every session means every bot, bounce and repeat visit is a billable recording unless you sample or gate, and launches multiply event volume exactly when you least want to think about the meter. PostHog's billing limits stop the invoice, but they do it by dropping data.

Where Arktis is the better fit for stores

Arktis is the product we build, so weigh this section accordingly, but the difference is structural rather than a matter of taste. Arktis prices on monthly tracked visitors, not on events or recordings, so a store's bill does not move when a campaign lands. The free plan covers 1,000 tracked visitors with no time limit. Starter is $49 a month for up to 50,000 visitors with multi-touch attribution, Growth is $149 for up to 250,000 visitors with session recordings and custom attribution models included, and Scale is $349 for unlimited visitors with API access and raw export. The 100,000-visitor store above pays $149 with recordings or $49 without; the 500,000-visitor store pays $349, against PostHog's $666 to $916.

The second difference is what the tools are for. PostHog is product analytics for software teams, and its marketing analytics is an opt-in beta that imports ad spend and matches conversions by UTM without attribution models or click ID matching. Arktis captures fbclid and gclid on landing, imports Shopify orders, products and customers, matches Stripe customers to their browsing history, and shows CAC and ROAS per campaign with switchable first-touch, last-touch, linear, time-decay and position-based models, with the session recording of each attributed buyer next to the number. Every recording is gated behind explicit visitor consent enforced on the server, and data is hosted in the EU by default.

Where PostHog is still the right choice: a software product that needs feature flags, experiments, error tracking and product analytics in one place, or any team under the free allowances that does not need ad attribution. The full feature comparison is in Arktis vs PostHog, and the wider field in our PostHog alternatives guide. If you run a store, the fastest way to see the difference is to start the free Arktis plan and compare its attribution report with what PostHog shows for the same week; the plan details are on the pricing page.

How to keep a PostHog bill down

If you stay on PostHog, four settings matter more than the price list. Set a billing limit on every product you use, starting with session replay. Sample recordings or trigger them only for sessions that reach checkout, which cuts the recording count by more than half on most stores. Use anonymous events where you do not need a person profile: PostHog's own docs say anonymous events can be up to four times cheaper than identified ones, and identification happens the moment you call identify, alias or group. And review which events autocapture is sending, because autocapture on a busy product page can multiply the event count without adding a single useful question you can answer.