Triple Whale Pricing in 2026: Tiers, True Cost, Alternatives

Triple Whale pricing is set by two things: the package you pick, Foundation, Automate or Enterprise, and your store's annual gross merchandise value. That second factor is the one that surprises people, because the bill climbs as sales climb even if nobody on the team uses anything new. It also became harder to see this month. On 3 September 2026 the pricing page showed a revenue selector with dollar figures; on 9 September 2026 the same page lists Foundation and Automate as "Book a walkthrough" with no prices, while its own FAQ still tells visitors to use the slider. This guide records the last published figures with their dates, explains what each plan includes, works out the true cost for a growing store, and shows what a flat-priced alternative such as Arktis costs for the same traffic.

The short answer: Arktis is the better value for most stores

For a store that wants multi-touch attribution and session recordings at a published price, Arktis is the better choice. It costs $49 to $349 a month on visitor-based tiers with no annual term, includes recordings from $149, and hosts data in the EU with consent enforced on the server. Triple Whale's last published prices ran from $219 to $1,349 a month on revenue tiers, on a twelve-month subscription, with recordings not included and the figures now removed from its site. Triple Whale is the better choice for a brand that wants Moby to run its ad accounts and generate creative, or an enterprise that needs marketing mix modeling and incrementality testing in the same tool, which Arktis does not offer.

Key takeaways

For most stores, Arktis is the better value: $49 to $349 a month on visitor-based tiers with no annual term and published prices, against Triple Whale's revenue-based tiers on a twelve-month subscription. Triple Whale has four plans. Free costs nothing and includes the Triple Pixel with first-click and last-click attribution, a blended channel view, AI search visibility tracking, a light post-purchase survey, ten users and twelve months of data. Foundation adds multi-touch attribution with every model and lookback window, no-code dashboards, a SQL editor, customer segments and Moby AI as an analyst. Automate adds automations that act on ad accounts, creative generation and landing pages. Enterprise adds marketing mix modeling, incrementality testing and retail data, and is aimed at brands around $10 million in annual GMV and above. The last published prices were $219 a month for Foundation and $749 for Automate at the entry tier under $250,000 in GMV, and $549 and $1,349 at $1 million to $2.5 million, on monthly billing. Paid plans are twelve-month subscriptions, annual prepayment gives two months free and locks the tier, and add-ons such as Retention and Conversion cost extra below Automate. Arktis, priced on visitors instead of revenue, costs $49 to $349 a month for the same stores, with a free plan and published prices.

What each Triple Whale plan includes

The Free plan is a real product rather than a trial. It brings paid, owned, subscription and organic data into one view, tracks how the brand shows up in ChatGPT, and installs the Triple Pixel with first-click and last-click attribution. It caps users at ten and history at twelve months, and it does not include multi-touch attribution, which is the reason most brands install Triple Whale in the first place.

Foundation is where attribution starts. It adds the full Triple Pixel with every attribution model and lookback window, Total Impact attribution, the summary dashboard and template library, the custom metric builder, the SQL editor, the no-code dashboard builder, segment building, cohort, product and creative analysis, unlimited users and unlimited data retention. Moby, the AI assistant, answers questions about the business at this tier.

Automate keeps everything in Foundation and lets Moby act. Automations and Actions schedule spend checks, reports and Slack alerts, adjust budgets, pause ads and launch campaigns within approval settings; Creative Studio generates ad variations; Moby Landing Pages publishes Shopify pages. The Retention and Conversion add-ons are included at this tier and above. Automate also unlocks the full library of AI models.

Enterprise is the measurement tier. It adds Compass, which unifies multi-touch attribution with marketing mix modeling and incrementality testing, plus retail and wholesale data from stores such as Walmart and Target, custom integrations and onboarding, dedicated success coverage, SOC 2 Type 2 documentation and single sign-on. Triple Whale's help centre describes Enterprise as generally designed for brands with at least $10 million in annual GMV.

Triple Whale prices by revenue tier

Annual billing takes two months off every figure and, according to the pricing FAQ, locks the tier for the whole year even if revenue grows past it. On monthly billing the plan moves up automatically when the store crosses into a new revenue tier, with notice. Foundation, Automate and Enterprise are twelve-month subscriptions either way; only the Free plan has no commitment.

Add-ons are priced by tier too. On 3 September the pricing page listed the Retention module, which syncs segments to ad and email platforms, at $179 a month and the Conversion module, which adds site analytics with custom events, at $59 a month at the $1 million to $2.5 million tier. At the entry tier, pricing guides list Retention at $19 and Conversion at $79. Both are included on Automate and Enterprise. Compass, Data Warehouse Sync and Moby Concierge are quoted.

The true cost for a growing store

Take a store doing $240,000 a year that wants multi-touch attribution. It sits in the entry tier, so Foundation on monthly billing was $219 a month at the last published price. If the store grows to $1.2 million next year, which is the kind of growth an attribution tool is bought to produce, monthly billing moves it to the $1 million to $2.5 million tier at $549, a 151 percent increase for the same seats and the same features, and the Conversion module for custom events adds $59 more. Annual prepayment protects against the step for one year, at the cost of paying twelve months up front and committing to a tool before it has proven itself.

The commitment is the second cost. A twelve-month subscription means the decision to leave has to be made in a specific month, and attribution disputes, which G2 reviewers name as their most common complaint alongside the 2024 price increases, tend to surface in the first quarter of use. Reviewers rate Triple Whale 4.4 out of 5 on G2 across more than 350 reviews, so the product delivers for most; the point is that the pricing structure asks you to decide before you know.

The third cost is the one that appeared this month: with no prices on the page, every store has to book a walkthrough to learn its number, and prices learned in a sales call move.

Where Arktis is the better fit

Arktis is the tool we build, so read this with that in mind. It is a privacy-first attribution and user journey platform for e-commerce that prices on monthly tracked visitors rather than revenue, and it publishes its prices. The free plan covers 1,000 tracked visitors with no time limit. Starter is $49 a month for up to 50,000 visitors with multi-touch attribution across switchable first-touch, last-touch, linear, time-decay and position-based models, fbclid and gclid capture, and CAC and ROAS per campaign. Growth is $149 for up to 250,000 visitors and adds session recordings of each attributed buyer, gated behind explicit consent, plus custom attribution models. Scale is $349 for unlimited visitors with API access and raw export. There is no annual commitment and no revenue tier to grow out of.

Visitor figures assume a typical conversion rate and order value and will differ by store; the pattern does not. Where Triple Whale is still the right choice: a brand that wants Moby to run ad accounts and generate creative, or an enterprise that needs marketing mix modeling and incrementality in the same tool, which Arktis does not do. For everyone else, the honest comparison is that Arktis gives you the attribution and the recordings for a quarter of the price with no term. You can start on the free plan today, the full breakdown is on the pricing page, and our Triple Whale alternatives guide covers six more options including Northbeam.

Sources

Triple Whale pricing page, accessed 3 September 2026 with the revenue selector at $1M to $2.5M and monthly billing, and again on 9 September 2026 when the figures were no longer shown

Triple Whale on the Shopify App Store

wetracked.io: 2026 Triple Whale Pricing Explained

Usermaven: Triple Whale pricing, plans, costs and features

MerchantFlow: Triple Whale pricing 2026

mbuzz: Triple Whale pricing 2026, tiers and revenue scaling

G2: Triple Whale reviews