How much does FullStory cost?

FullStory does not publish prices for any paid tier. Contract data gives the range: Vendr reports an average contract of $28,239 a year across 274 deals, and SpendHound reports $35,464 a year for small and mid-sized companies and $94,328 for enterprises. By tier, Vendr puts Business at $10,000 to $25,000 a year for 50,000 to 100,000 monthly sessions, Advanced at $30,000 to $70,000, and Enterprise at $80,000 and above.

There is a free plan. It covers 30,000 sessions a month with 10 user seats, 5,000 server-side events and one year of retention for both replay and analytics. It excludes dashboards, configurable form privacy, the mobile apps product and StoryAI. When you hit the session cap, capture pauses until the next cycle rather than generating a charge.

What counts as a session in FullStory?

A session begins when a visitor arrives and ends after 30 minutes of inactivity, or after 24 hours of continuous capture. FullStory also meters server-side events separately, with 500,000 a month included on paid plans and 5,000 on the free plan. Exceeding the event quota returns an error for all server events until the quota resets, not just for the excess.

How do FullStory overages work?

Session overages are opt-in and require a card. They are billed in blocks of 100,000 sessions at a rate that differs from your contracted per-session rate, and that block rate is only visible inside the product. The cap is ten blocks, or one million sessions per cycle. With overages switched off, data capture pauses until the next cycle begins.

What is a cheaper alternative to FullStory for e-commerce?

For an online store, Arktis publishes its prices and starts at $49 a month for up to 50,000 monthly tracked visitors, with session recordings included from $149 and a 7-day free trial on Growth. It also does what FullStory does not: capture click identifiers, match Shopify and Stripe orders, and report CAC and ROAS per campaign. Microsoft Clarity is the free option if you only want replay and heatmaps with no attribution.

FullStory Pricing 2026: Free Tier, Real Costs, Alternatives

FullStory pricing in 2026: what the free plan includes, why every paid tier is quote-only, what contracts actually cost, and the cheaper option for stores.

FullStory does not publish a price. Its pricing page lists three Analytics plans, Business, Advanced and Enterprise, each carrying a "Request pricing and demo" button instead of a number. The free tier is not one of the three; it appears further down the page as a banner, and its terms live in the help centre. There is not a single dollar figure on the page, not even a zero. The only numbers are the free plan's 30,000 monthly sessions and 12 months of analytics retention. That makes the real question not what FullStory costs but what teams like yours signed for, and the contract data answers it: tens of thousands of dollars a year. This guide covers what the free tier actually includes, how FullStory meters your usage, what buyers report paying as of September 2026, and where a published-price tool is the better fit for an online store.

The short answer: FullStory for enterprise UX teams, Arktis for stores

FullStory is the better choice for a large product or UX team that wants deep session replay with autocapture, has a budget in the tens of thousands, and is prepared to run a procurement cycle to learn the price. For an e-commerce store, Arktis is the clear winner. Every tier is published, the entry price is $49 a month rather than a quote, and the product answers the question a merchant actually has, which is which campaign produced the order. FullStory shows you what a visitor did; it was never built to tell you what the click cost or what it earned.

	FullStory	Arktis
Published price	None; quote only on every paid tier	$49, $149, $349 a month
Free entry	30,000 sessions a month, 10 seats	None, 7-day Growth trial
Typical contract	$28,240 to $35,464 a year, higher at scale	$588 to $4,188 a year
Metered on	Sessions and server-side events	Monthly tracked visitors
Ad attribution	Not a native feature	fbclid and gclid capture, CAC and ROAS per campaign
Built for	Enterprise product and UX teams	Online stores

Key takeaways

FullStory has four tiers: a free plan and three quote-only ones called Business, Advanced and Enterprise. The free plan is genuinely useful at 30,000 sessions a month with 10 seats, 5,000 server-side events and a full year of retention, which is more generous than most free replay tiers. Above it, nothing is published. Vendr's marketplace data puts the average FullStory contract at $28,239 a year across 274 deals with buyers saving 19 percent on average, and SpendHound's de-identified spend data puts the small and mid-sized average at $35,464 a year and the enterprise average at $94,328. FullStory meters two things at once, sessions and server-side events, and exceeding the event quota returns errors on every server event rather than just the excess. Reviewers rate it 4.5 out of 5 on G2 from more than 1,000 reviews, with the learning curve and cost at scale as the recurring complaints.

What the free plan includes

FullStory's free tier is the most concrete thing on its pricing page, and the help centre documents it precisely: 30,000 sessions a month, 10 user seats, 5,000 server-side events a month, and one year of retention for both session replay and product analytics. What it leaves out is dashboards, configurable form privacy, Go-Live, Streams, client-side ragehooks, the mobile apps product and StoryAI.

Hitting the cap does not produce a bill. Capture stops, your existing sessions stay available, and recording resumes at the start of the next cycle or when you upgrade. For a store doing under about 30,000 sessions a month that wants replay and nothing else, the free plan is a reasonable place to sit indefinitely.

Why every paid tier is quote-only

Business, Advanced and Enterprise all carry a "Request pricing and demo" button. There is no self-serve paid checkout, no rate card and no calculator. G2's pricing page for FullStory says the same thing in its own words: four editions starting at $0, with the other three listed as "Contact Us".

That is a deliberate go-to-market choice rather than an oversight, and it has a predictable effect on buyers. You cannot compare FullStory with a published-price tool without booking a call, and the number you are quoted depends on what the sales team knows about your traffic and your budget. Vendr reports discounts of 20 to 35 percent off initial proposals as common, which tells you the first number is not the real one.

What teams actually pay

Two independent datasets give a usable picture, and they disagree in an instructive way.

Source	Figure	Basis
Vendr, February 2026	$28,239 average contract	274 deals handled, 455 purchases analysed, 19 percent average saving
SpendHound, July 2026	$35,464 a year, small and mid-sized	52 contracts of de-identified customer spend
SpendHound, July 2026	$94,328 a year, enterprise	41 contracts, companies above 1,000 staff
Vendr, by tier	$10,000 to $25,000	Business, 50,000 to 100,000 sessions a month
Vendr, by tier	$30,000 to $70,000	Advanced, 250,000 to 500,000 sessions a month
Vendr, by tier	$80,000 to $200,000 and above	Enterprise, 1 million sessions and up with mobile

The gap between the two averages is a sampling difference rather than a contradiction: Vendr measures deals it negotiated, SpendHound measures spend its customers report. Read together they say a serious FullStory contract starts around $10,000 a year and lands in the $30,000 to $95,000 band for most companies that buy it. SpendHound also reports small and mid-sized spend rising 36 percent year on year, which is worth asking about at renewal.

The two meters, and the one that surprises people

FullStory bills on sessions and on server-side events, and the second one catches teams out. A session starts when a visitor arrives and ends after 30 minutes of inactivity or 24 hours of continuous capture. Server-side events are separate: paid plans include 500,000 a month and the free plan includes 5,000. Go over the event quota and the API returns a quota error for every server event, not only the ones above the line, so an integration that sends more than you planned can stop your server-side data entirely.

Session overages work differently again. They are opt-in and require a card, they are billed in blocks of 100,000 sessions at a rate that differs from your contracted per-session rate, and the block rate is only visible inside the product. The cap is ten blocks, or a million sessions per cycle. Leave overages switched off and capture simply pauses until the next cycle.

Retention on the paid tiers is not published at all. The help centre says paid customers choose retention separately for analytics and replay, and refers you to your account executive. Treat any specific number you read elsewhere as unverified.

What reviewers say

FullStory holds 4.5 out of 5 on G2 from 1,052 reviews as of 16 September 2026. The structured complaint data ranks the learning curve first, with reviewers describing powerful features behind a steep climb, followed by customisation limits and performance issues, then missing features such as time filtering and historical data access.

Read the newest free-text reviews and a slightly different order emerges, with cost at scale first: one recent reviewer puts it as expensive at scale with a volume of session data that is overwhelming to filter. Mobile is the other recurring gap, with an enterprise reviewer noting that app heatmaps only show the captured screen rather than letting you scroll, and that defining pages in-app requires the API.

Where Arktis fits, and where it does not

Arktis is the product we build, so weigh this accordingly. It does not replace FullStory for a UX research team: there is no autocapture of every DOM interaction for retrospective analysis, no funnel exploration across years of history, and no mobile app SDK.

What it does instead is connect the recording to the money. The tracker captures fbclid and gclid on landing, stitches the visitor's sessions, imports Shopify orders and matches Stripe customers, then reports customer acquisition cost and return on ad spend per campaign under switchable first-touch, last-touch, linear, time-decay and position-based models. The session recording of the attributed buyer sits next to that number, gated behind explicit consent, with capture buffered in the browser and discarded unless consent is given, and data hosted in the EU by default. Pricing is published and flat: $49 a month up to 50,000 monthly tracked visitors, $149 up to 250,000 with recordings included, $349 for unlimited visitors with API access and raw export.

For a store choosing between them, the practical difference is that FullStory's entry paid tier costs more per year than two years of Arktis Scale, and still will not tell you which ad paid for the session you are watching. Our Arktis vs FullStory comparison goes feature by feature, and ecommerce attribution software compares ten tools in the category. To see it on your own traffic, start the 7-day Growth trial, or read the tiers on the pricing page.

How to negotiate a FullStory contract

Three things move the number. Ask for the per-session rate and the overage block rate in writing, since the overage rate differs from the contracted rate and is otherwise only visible in the product. Size your session volume from your own analytics before the call rather than accepting the tier the sales team proposes, because the tier bands are wide. And bring a competing quote: Vendr's data shows discounts of 20 to 35 percent off initial proposals are normal, which means the list proposal is written with that discount already in mind.