Hyros vs Triple Whale: Which Fits an Online Store?

Hyros vs Triple Whale, or Triple Whale vs Hyros if you met them in the other order, looks like a contest between two attribution tools, but the two products are built for different jobs. Hyros is an ad tracking specialist that came out of course selling and call-based sales. Triple Whale is an analytics suite built around Shopify. This comparison sets out what each vendor documents about its product, its pricing and its attribution method, read on their own sites on 1 October 2026, and then gives a verdict for an online store.

The short answer: Triple Whale beats Hyros for most stores, and Arktis is the clear winner for order-level attribution

Between the two, Triple Whale is the better fit for most online stores and Hyros is the better fit for businesses that sell through calls, webinars and long funnels. Triple Whale gives a store dashboards, seven attribution models and a free plan to start on. Hyros gives one plan focused on tracking, with a setup team included and prices from $230 a month, as shown on 1 October 2026 under a promotional banner.

For a store that mainly wants to know which source and campaign its orders came from, Arktis is the clear winner. It costs $49, $149 and $349 a month on visitor tiers that do not rise with revenue, the Growth plan has a 7-day free trial, and it lets you watch the session recordings of visitors who converted, filtered by source. Neither Hyros nor Triple Whale lists session recordings on its pricing page.

Prices are in US dollars as shown when browsing from Sweden.

Key takeaways

Hyros publishes its prices on a slider and Triple Whale, on its own pricing page, no longer does. Triple Whale has a free plan and Hyros does not show one. Hyros documents its method as first-party, server-side tracking matched on email and phone, combined with network data it calls AI swarm data. Triple Whale documents seven attribution models on first-party click data from its pixel, one of which uses post-purchase survey answers to weight channels. Hyros lists integrations for calls, CRMs and course platforms that Triple Whale does not. Triple Whale lists analytics, benchmarks and AI automation that Hyros does not claim. Hyros itself tells buyers who need analytics to choose Triple Whale.

What each tool is built for

Hyros names four business models on its home page: SaaS, e-commerce, B2B calls, and info and education. Its pitch is the same in each. It tracks sales the ad platforms miss, shows which ads produced them, and sends that data back to Meta, Google and TikTok so their delivery improves. Its FAQ states plainly that Hyros is not an analytics tool and plugs into the analytics you already have.

Triple Whale calls itself the AI operating system for e-commerce and says it is trusted by more than 65,000 brands. The product covers attribution, a summary dashboard, custom dashboards, a SQL editor, cohort and creative analysis, benchmarks and an AI agent called Moby that can act on ad accounts at the Automate tier.

Hyros has published its own comparison page, and it is unusually candid. It says there is no setup advantage either way for e-commerce, and its first verdict reads: "If you need analytics you should use Triple Whale." Its argument for itself is that it does one thing, tracking, and guarantees a result. Interestingly, the Hyros e-commerce page lists Triple Whale among the tools it plugs into, so the two can run side by side, although Triple Whale does not appear in the 70 entries on the Hyros integrations page.

Pricing transparency

This is the surprise in the comparison, because the reputations are the wrong way round.

Hyros shows a slider on its pricing page, read on 1 October 2026 under a promotional banner, with a price at each step of tracked monthly revenue: $230 a month up to $20,000, $353 up to $40,000, $583 up to $83,000, $999 up to $250,000 and $1,499 up to $750,000, with a custom quote above $1 million. It sells one plan with everything included. The banner calls it special pricing with a booking deadline, so the regular price may differ. The page leaves out the contract. The terms of service say the fee, the payment schedule and the initial term are set in your order, and that the order renews automatically unless you cancel at least 30 days before the term ends. Our Hyros pricing guide covers the terms in full.

Triple Whale has four plans: Free, Foundation, Automate and Enterprise. Triple Whale's own pricing page showed no paid prices on 1 October 2026, only a button to book a walkthrough. Its Shopify App Store listing showed Foundation at $219 a month and Automate at $749 a month, without naming a revenue tier. In late August 2026 the pricing page displayed $549 and $1,349 a month at the $1 million to $2.5 million GMV tier; those figures are no longer shown. Paid plans are 12-month subscriptions. The page FAQ still refers to a slider, the price rises with annual gross merchandise value, and billing is monthly or annually with two months free. Our Triple Whale pricing guide has the history.

So Hyros publishes more of its price list, and Triple Whale offers the only free starting point. Both prices follow revenue.

Attribution method, as each vendor documents it

Hyros describes its tracking as AI swarm data. Its explainer page says it combines your live first-party data, your historic first-party data, live third-party data, tracking behaviour across its network, device fingerprint and predictive AI algorithms into one pixel. A guide on the Hyros blog describes the matching as deterministic, tying activity to known identifiers such as email addresses and phone numbers, with conversions captured server-side. The same guide names a data-driven model called Scientific Mode. The two Hyros pages do not sit easily together: the guide contrasts deterministic matching with fingerprint-based guessing, while the swarm data page lists a device fingerprint among its inputs. Hyros says it tracks sales, reorders and rebills for the life of the customer.

Triple Whale documents its models in its help centre. There are seven: first click and last click, and five multi-touch models, which are Clicks and Deterministic Views, Linear in all-touchpoint and paid-only versions, Triple Attribution, Triple Attribution with platform views, and Total Impact. Attribution windows are 1, 7, 14 and 28 days or lifetime, and the default is 28 days.

Total Impact is the model most people associate with Triple Whale. The help centre says it is the only model that uses post-purchase survey responses to adjust channel weights, that it needs a connected survey with at least seven days of responses, and that without survey data it behaves similarly to the linear model. It also notes that in Total Impact you cannot open specific orders or journeys, because revenue is split among channels. The Free plan is limited to first-click and last-click with the lifetime window.

Both vendors send conversion data back to ad platforms. Hyros includes it in its single plan. Triple Whale lists pushing first-party signals back to key platforms from Foundation upwards. Our guide to marketing attribution models explains how the standard models differ.

Integrations: Shopify focus versus funnels and calls

Triple Whale lists more than 60 pre-built integrations. Its business platforms are Shopify, WooCommerce and BigCommerce, with custom connections including Magento and Salesforce Commerce Cloud. The other categories are the furniture of an online store: advertising, marketplaces, email and SMS, subscriptions, post-purchase surveys, shipping, reviews, customer service, and influencer and affiliate tools.

Hyros lists 70 integrations, and the shape is different. Alongside twelve ad platforms and stores such as Shopify, WooCommerce, BigCommerce and Magento, it has a booking and calls category with Calendly, OnceHub, Acuity Scheduling, iClosed, CallRail and Ringba, a CRM category with Salesforce, HighLevel, HubSpot, Keap and Pipedrive, a courses category with Kajabi, Teachable and Skool, and funnel and checkout tools such as ClickFunnels, SamCart, ThriveCart and Kartra.

That difference is the clearest guide to who each tool is for. If your stack includes a scheduler and a sales CRM, Hyros speaks its language. If it includes a reviews app and a shipping tool, Triple Whale does.

Reporting

Hyros reporting centres on ad-level revenue, return on ad spend and cost per acquisition. It shows Hyros columns inside the Meta and Google ad managers, and offers an MCP connection for building custom reports with an AI assistant.

Triple Whale reporting is far broader. Its feature comparison lists a summary dashboard, a template library, a custom metric builder, a SQL editor, a no-code dashboard builder, cohort, product and creative analysis, and industry and peer benchmarks. Enterprise includes marketing mix modelling and incrementality testing through Compass, which the lower paid plans can buy as an add-on.

Both vendors say most businesses are set up in about 15 minutes. Hyros pairs every account with a setup team; Triple Whale offers implementation specialists.

The verdict for an online store

Choose Triple Whale over Hyros if you run a Shopify store and want reporting, benchmarks and attribution in one product, and you can live with a 12-month subscription whose price follows your sales. Start on the Free plan, and remember that multi-touch attribution begins at Foundation.

Choose Hyros over Triple Whale if part of your revenue closes on calls, if you sell courses or subscriptions with long gaps between click and sale, or if your priority is improving what the ad platforms optimise on and you want a team to set it up.

Choose Arktis if what you need is narrower and cheaper: orders matched back to the visit and the ad click or campaign that brought the visitor where that is possible, conversions counted per UTM campaign and per ad platform next to the Meta spend synced per campaign, first-touch, last-touch, linear, time-decay and position-based credit compared per ad platform, and session recordings on Growth and Scale. A store with up to 50,000 monthly tracked visitors pays $49 a month whatever its revenue.

Where Arktis does not fit

Arktis does not do several things these two do. It does not send conversion events to Meta, Google or TikTok, which is central to Hyros and available in Triple Whale. It has no call tracking, no CRM connection, no post-purchase survey, no marketing mix modelling and no finished incrementality testing. Meta spend syncs per campaign, while spend for other platforms is entered manually per platform and period. The tracker captures the click identifiers from Google, Meta, Microsoft, TikTok and others on landing, and the model comparison covers only visits that carried one. Shopify orders are matched on email where the store has identified the visitor, otherwise on the UTM source of a session from the previous 24 hours, which can be another visitor's session. A brand that wants an AI agent managing its ad accounts, or a business that sells by phone, should pick one of the other two.

Try it on your own store

To see order-level attribution on your own traffic, start the 7-day Growth trial; the tiers are on the pricing page. For more options, read our Hyros alternatives and Triple Whale alternatives guides, or compare models with the attribution model comparison tool.

Sources

Hyros pricing page, slider prices, single plan and FAQ, accessed 1 October 2026

Hyros home page, the four business models it names, and Hyros for e-commerce, tools it lists including Triple Whale, accessed 1 October 2026

Hyros: Hyros vs Triple Whale, the vendor's own comparison and verdicts, accessed 1 October 2026

Hyros: what is AI swarm data, the six inputs it combines, accessed 1 October 2026

Hyros blog: what is ad attribution, deterministic matching and Scientific Mode, published 12 May 2026, accessed 1 October 2026

Hyros integrations, 70 integrations by category, accessed 1 October 2026

Hyros terms of service, order, term and renewal clauses, last revised 1 July 2026, accessed 1 October 2026

Triple Whale pricing page, plans, feature comparison and subscription FAQ, accessed 1 October 2026; the late August figures are from an Internet Archive capture of the page dated 24 August 2026

Triple Whale on the Shopify App Store, listed plan prices, accessed 1 October 2026

Triple Whale help centre: attribution models, the seven models and windows, dated 26 July 2026, accessed 1 October 2026

Triple Whale help centre: the Total Impact model, survey weighting and the limit on opening orders, dated 26 July 2026, accessed 1 October 2026

Triple Whale integrations, platforms and categories, accessed 1 October 2026