Crazy Egg Alternatives 2026: Five Tools, Real Prices

Many people looking for Crazy Egg alternatives are not unhappy with the heatmaps. They are put off by the terms around them: every plan billed a year in advance, a meter that counts pageviews and pauses at the limit, and a trial that needs a card. This guide compares five alternatives on the prices their own pages showed on 2 November 2026, viewed from Sweden, and says what each one is better and worse at.

The short answer: Clarity for free, Contentsquare for monthly billing, and Arktis as the clear winner for store attribution

The best Crazy Egg alternative depends on what you used Crazy Egg for. For heatmaps and recordings at no cost, Microsoft Clarity is free with no paid tier. For a large free plan and the option to pay month to month, Contentsquare, which now sells Hotjar, starts at 49 euros a month for 7,000 sessions. Mouseflow suits small stores that want session-based plans in euros, Lucky Orange adds live chat to heatmaps, replay and surveys, and PostHog puts heatmaps, replay and A/B tests under one usage-based bill with a free allowance every month.

Arktis has no heatmaps or A/B testing, so it does not replace Crazy Egg for page design. For an online store it is the clear winner for the question that comes after the heatmap: which UTM campaign and ad platform its conversions came from. It captures ad click identifiers and UTM parameters on landing, matches Shopify orders back to a visit, and counts conversions per UTM campaign and per ad platform. Starter is $49 a month, Growth is $149 with session recordings and a 7-day free trial, and Scale is $349.

Key takeaways

Crazy Egg's prices had not changed on 2 November 2026 since our October guides: $29, $99, $249 and $599 a month, all billed annually, with a free plan and a 30-day trial that needs a card. Contentsquare, Mouseflow and Lucky Orange meter sessions instead of pageviews, and every alternative here offers monthly billing or a free tier. None of the five matches store orders to ad click identifiers on a self-serve plan; Contentsquare keeps revenue attribution for its quoted plans, and PostHog's opt-in marketing analytics beta credits conversion events to campaigns by UTM tags. If heatmaps were the job, Clarity or Mouseflow replace Crazy Egg cheaply; if A/B testing was the job, PostHog is the closest self-serve swap.

Why stores look for a Crazy Egg alternative

Our Crazy Egg pricing guide sets out the plans in full. The pricing page read the same on 2 November 2026: Starter at $29 a month for 5,000 tracked pageviews, up to Enterprise at $599 for 1,000,000, in US dollars from Sweden, with all plans billed annually.

Four things push people to look elsewhere. The first is the annual bill: the cheapest paid plan costs $348 up front. The second is the trial, which Crazy Egg's FAQ says needs a credit card, with no charge until it ends. The third is the meter. Crazy Egg never charges overages; when you reach the limit, collection pauses until the first of the next month, so a Black Friday spike can stop collection for the rest of November.

The fourth is Shopify: on 2 November 2026 Crazy Egg's Shopify App Store listing still said the app cannot currently be downloaded there. Its FAQ lists Shopify among its integrations, next to Google Tag Manager and a snippet in the site's head, so installation is possible, but not as a one-click app.

In its favour, domains, team members and surveys are unlimited on every plan, and A/B testing is built in from Plus. Our Hotjar vs Crazy Egg comparison sets those features side by side.

The Crazy Egg alternatives compared

Microsoft Clarity, free with no paid tier

Microsoft's FAQ says it is free forever, with no traffic limits and no paid version to upgrade to, and that it records up to 100,000 sessions per project a day. It offers heatmaps and session recordings, kept for 30 days, with favourites and a random sample kept for up to nine months. Shopify stores can install it from the Shopify App Store, where the listing is free.

The catch for European stores is consent. Clarity's FAQ says sites must pass visitors' consent status to Microsoft for users in the EEA, the UK and Switzerland, and that without consent sessions are fragmented and full session replays are not available. The other trade is testing: Clarity's FAQ says nothing about A/B tests, so it replaces Crazy Egg's heatmaps and recordings but not its experiments. Our Microsoft Clarity alternatives guide covers the rest.

Contentsquare, formerly Hotjar, for monthly billing

Hotjar's pricing page redirects to Contentsquare, whose Experience Analytics plans carry heatmaps, replays and funnels. The free plan covers up to 200,000 sessions a month with one month of data and replays of 5 percent of sessions, up to 10,000. Growth adds 13 months of data, zone-based heatmaps and journey analysis, with replay capture listed at 15 percent of sessions and a minimum of 20,000.

From Sweden on 2 November 2026 the Growth slider showed euros, in bands unchanged since 16 October. Monthly billing ran from 49 euros for 7,000 sessions through 139 for 25,000 and 409 for 100,000 to 739 for 200,000, with 240,000 and above quoted. Paying yearly cut those to 39, 111, 327 and 591 euros a month. The FAQ says European customers are billed in euros, Growth needs no annual contract, the 15-day trial asks for no payment details, and new Growth accounts get a 30-day money-back guarantee.

Against Crazy Egg, Contentsquare wins on billing flexibility and free volume. It loses on testing: Growth lists integrations with Optimizely, AB Tasty and Kameleoon, while native A/B testing sits on the quoted Experience Platform plans. When the session allowance runs out, the FAQ says you get no new heatmap or funnel data until the next month's reset. Our Contentsquare pricing guide covers the bands in full.

Mouseflow, session plans in euros

Mouseflow's pricing page geo-localises currency, and from Sweden it showed euros. The Free plan covers 500 sessions a month with one month of data. Essential is 39 euros a month on monthly billing, or 25 a month billed annually, for 5,000 sessions and three months of data. Advanced is 149 euros or 109 for 25,000 sessions and six months. Premium shows 399 euros or 319 for 100,000 sessions and twelve months, but routes you to sales.

Users are unlimited on every plan, and session replays, click, scroll and geo heatmaps and friction detection are included from Free. The trial is 14 days with no credit card, and first-time annual subscribers get a 14-day money-back guarantee. Like Crazy Egg, Mouseflow stops tracking when the month's sessions run out until the next refill, unless you request a refill or upgrade in the dashboard. It has no A/B testing on its plan list.

Lucky Orange, heatmaps with live chat

Lucky Orange bundles dynamic heatmaps, session recordings, unlimited surveys, live chat, conversion funnels and form analytics, and says every feature is on every plan. The main pricing page starts at Build, $39 a month on monthly billing or $32 paid annually for 3,500 sessions, then Grow at $89 or $72 for 10,000 and Expand from $249 or $199 for 50,000. A second page, luckyorange.com/plans, which its Shopify App Store listing links to, also shows a Free plan of 100 sessions with 30 days of storage and Launch at $19 a month, or $16 paid annually, for 500 sessions.

Base storage is 30 days on Free and Launch and 60 days from Build, with 90, 180 or 365 days sold as upgrades, and the trial is 7 days. Prices were in US dollars from Sweden. A/B testing is not in its feature list, so it replaces Crazy Egg's heatmaps and recordings but not its tests.

PostHog, heatmaps and A/B tests on one bill

PostHog is a product analytics suite with heatmaps, session replay and experiments, its A/B testing tool. Its pricing page shows a free allowance that resets every month: 1 million analytics events, 5,000 session recordings, 1 million feature flag requests, with experiments billed with feature flags, and 1,500 survey responses. No card is needed, and on the free plan usage stops at the limits.

Heatmaps need a note. PostHog's documentation says heatmap data is free to ingest, but on the free plan it collects heatmap data for up to three pages you choose; adding a card for pay-as-you-go unlocks more pages and heatmaps in the toolbar. Recordings are kept for one month on the free plan and 90 days on pay-as-you-go. Its marketing analytics, an opt-in beta, syncs ad spend and credits conversion events by UTM campaign and source. Our PostHog pricing guide covers the meters.

Arktis, for the question after the heatmap

Arktis is the product we build, so weigh this accordingly. The tracker captures gclid, fbclid, msclkid, ttclid and other ad click identifiers plus UTM parameters on landing and holds them against the visitor across sessions. Shopify orders arrive by webhook from the day the store connects and are matched to a visit on email where the store has identified the visitor, otherwise on the UTM source of a session from the previous 24 hours, which can be another visitor's session.

Arktis counts conversions per UTM campaign and per ad platform, next to the Meta spend it syncs per campaign once a day. Session recordings on Growth and Scale can be filtered to visitors who converted and to sessions that included a given page.

What a switch costs: a worked example

Take an example store with invented numbers: 25,000 sessions a month at three pageviews each, so 75,000 pageviews, and it wants heatmaps across the whole site.

On Crazy Egg, 75,000 tracked pageviews are too many for Starter's 5,000, so the store needs Plus at $99 a month, which is $1,188 for the year paid up front.

Contentsquare's 25,000-session band costs 139 euros a month on monthly billing, or 111 a month on yearly billing, which is 1,332 euros a year. Mouseflow's Advanced plan covers 25,000 sessions at 149 euros a month, or 109 a month billed annually, 1,308 euros a year. Lucky Orange's Grow plan stops at 10,000 sessions, so the store needs Expand at $249 a month, or $199 paid annually, $2,388 a year. Clarity costs nothing. On PostHog, recordings above the free 5,000 a month are billed at its per-recording rate unless you sample or set a billing limit.

The same store's 25,000 sessions mean at most 25,000 visitors, inside Arktis Growth's 250,000 at $149 a month, with session recordings and conversion tracking. It would sit next to Clarity or Mouseflow, not replace them.

Where Arktis does not fit

Arktis has no free plan, and no heatmaps, A/B testing, surveys, popups or live chat. For whether shoppers see the add-to-cart button, or which of two layouts sells more, use the tools above.

It belongs in your consent setup like any analytics script: the tracker keeps its visitor and session identifiers in local storage from the first page view and sends pageviews before consent, marked as not consented, and sets its own cookies only after consent. Recordings are buffered in the visitor's browser and uploaded only after consent; without it the buffer is discarded. Visitors are identified per browser, so one shopper on a phone and a laptop counts as two.

Keep the heatmap, add the order data

Pick the heatmap tool that fits your budget and billing preference, then add the piece none of them covers on a self-serve plan. To see which UTM campaigns and ad platforms your conversions came from, start the 7-day Growth trial, or compare the tiers on the pricing page. For the wider field, read heatmap tools compared and session replay tools, and before the November peak, our Black Friday tracking checklist.

Sources

Crazy Egg pricing page, plans, allowances, annual billing and the no-overage pause, accessed 2 November 2026 from Sweden, shown in US dollars

Crazy Egg FAQ, 30-day trial with credit card, free plan and Shopify among installation integrations, accessed 2 November 2026

Shopify App Store: Crazy Egg, listing marked as not currently downloadable, with Microsoft Clarity's free listing among similar apps, accessed 2 November 2026

Microsoft Clarity FAQ, free with no traffic limits, 100,000 sessions per project a day, retention and consent in the EEA, UK and Switzerland, accessed 2 November 2026

Contentsquare pricing page, where hotjar.com/pricing redirects: Experience Analytics plans, session slider, trial, refund and billing FAQ, accessed 2 November 2026 from Sweden, shown in euros

Mouseflow pricing page, plans, sessions, retention, trial and refund policy, accessed 2 November 2026 from Sweden, shown in euros

Lucky Orange plans page, linked from its Shopify App Store listing: Free, Launch, Build, Grow, Expand and Scale prices, storage, features and trial (luckyorange.com/pricing shows the same paid plans from Build), accessed 2 November 2026 from Sweden, shown in US dollars

PostHog pricing page, monthly free allowances, experiments billed with feature flags, retention and currency, accessed 2 November 2026

PostHog docs: heatmaps, free ingestion and the three-page limit on the free plan, accessed 2 November 2026

PostHog docs: marketing analytics, opt-in beta, ad spend sync and campaign matching on utm_campaign and utm_source, accessed 2 November 2026